Geographic footprint

Pioneer Foods operates out of South Africa and exports to 80 countries across the globe. Primary export markets include:


Group operational structure

Pioneer Foods is a leader in the food and beverages industries in Southern Africa. The Group has operations in South Africa and two other African countries and sells its products around the world. The Group’s core business is the production, distribution, marketing and selling of a diverse range of food, beverages and related products.

The Group in its current form (after the merger between Sasko and Bokomo) was established in 1997 and listed on the Johannesburg Stock Exchange (“JSE”) in 2008.


The Group operates a number of world-class production facilities producing a range of products that are loved in most homes. The Pioneer Foods brand portfolio includes some of the most recognisable and best loved brand names in South Africa, including the seven power brands Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko and White Star.

Sasko was renamed as Essential Foods, while Bokomo Foods and Ceres Beverages were consolidated into a single management structure as Groceries. The international portfolio is a well-established business with an existing presence and long-standing relationships in core export markets. This business was reorganised as a stand-alone business, Pioneer Foods International (PFI), effective from 1 October 2014. The formation of PFI is indicative of the strategic focus to drive growth outside of South Africa.

Quantum Foods was unbundled from Pioneer Foods in October 2014 and is listed as a separate entity on the JSE.


Divisional overview

More detail on the operating environment, performance and prospects of each division can be found in the operational reports.

The Pioneer Foods brand portfolio includes some of the most recognisable and best loved brand names in South Africa


Segmental results


Global context

The global food and beverages industry is characterised by challenges and opportunities consequent to changing consumer behaviour due to globalisation, the environmental crisis, individualisation, the digital effect, demographic change and technical convergence. With local and international agricultural materials as key inputs, the industry is exposed to the interconnected impact of shifts in weather patterns, commodity demand and supply cycles as well as volatile exchange rates. This combination of variables in a subdued global economy creates an environment of intense competition where companies must manage rising input costs and curtail margin compression, while remaining appealing to the consumer.

Global context