To be a leading FMCG company in Africa with globally trusted brands


Strategy implementation

Pioneer Foods defined five strategic themes to support the twin objectives of strengthening its brand positions and expanding its margins to ensure the organisation’s long-term sustainability.

The intensive capital investment cycle of recent years bodes well for future growth and cash generation going forward.

The effective implementation of the strategy is an ongoing and dynamic process. The table below is an overview of the Group’s progress on the five strategic themes, as well as the associated risks. Going forward, Pioneer Foods is focused on embedding the new business model, thereby enabling the Group to grow to its full potential.

Strategic themes